I'm watching a fascinating programme on BBC1 called 'Make Me White'. It is about the Asian community and how much pressure there is within it for young women to appear light skinned.
The market for whitening creams is huge in Asia, something I had a lot of exposure to in my old life at L'Oreal. I have to say, I don't have a huge issue with responsible companies having a presence in the whitening market as it ensures that there are 'safe' options available. However, I hope that the trend for whiter skin slows considerably with future generations as there is absolutely no substitute for natural beauty. As a fair skinned, blonde haired, blue eyed gal I often look at images of stunning women such as Aishwarya Rai and I sometimes wish I had features and a skin tone as stunning as hers.
It is normal to desire what you don't have. Curly haired women lust after straight locks and vice versa. Caucasian people flock in their millions to the beach every summer longing after tanned (darker) and therefore beautiful skin.
It definitely works both ways.
If I just take our Model Search as an example, a lot of girls that have entered themselves in Group E, designed for women of Latin origin with medium to tan skin tone, are actually very pale. But if you take into consideration all the fake tan......they suddenly appear darker.
Why are we all so hell bent on damaging our skin to look different?
I'd be interested to know whether more caucasian women use fake tan over asian women using skin whitening products?
At the end of the day, beauty products are there for us to help us feel confident and good about ourselves. Who are we to judge what is right or what is wrong? As a retailer, I am happy to offer people the products they want. But when it comes to giving advice, I'd always encourage people to make the best out of their natural features as no doubt they are the envy of somebody else!